Construction bonds have helped build New York City’s skyline for decades, but it’s not without its challenges, and they’re becoming more pronounced as the city faces an economic downturn.
The company behind the Manhattan Construction Company ad campaign says it’s hoping to change that.
The New York Post reports the company, which also includes companies that have designed parks, hospitals, and schools, is aiming to raise $5.5 million to finance the campaign, which will be run through an online fundraising site called Million Dollar Deals.
The ad will run in New York, Los Angeles, Chicago, Washington, D.C., Boston, Denver, Miami, and San Francisco over the next month, with plans to run in other major cities in coming weeks.
According to the Post, the company’s CEO, James G. Fincher, said he hoped to increase the city’s economic competitiveness, which has been hit hard by the downturn.
“As we start this new chapter of our lives, it’s important for us to take a look at how we can be a part of New York’s resurgence,” Fincheher said.
“We believe in the promise of the city and how it can bring people together.
We are looking forward to building a new New York.”
The ad, which is expected to run on the New York Stock Exchange, will also feature New Yorkers discussing their concerns about their jobs and the state of the economy.